There is only one constant in the world of web design and development and that is change. We’ve been doing this for 12+ years and have seen all sorts of design trends – good and bad.
While we welcome the chance to redesign our client’s websites, we always stress that a redesign needs to be based on more than just personal taste.
While looking around the inter webs you will likely come across a site you really love. That’s great. It’s important to be open to new ideas and different ways of presenting your brand. But, do this cautiously.
You always want to ask yourself how this new design technique helps:
  1. “Does it help to support our brand that makes communication with our audience work seamlessly?”
  2. “Does it provide a better way to deliver our message in a way that resonates with our audience?”
  3. “Is it a better way to organize our information visually that our audience would appreciate?”
  4. “Does it improve on the site’s user experience?”
  5. “Would it help to set you apart from your competition, making you a more favorable option for your audience?”
Here are some questions that should never be on this list:
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  1. Is it cool?
  2. Is it popular?
  3. Do you think it’s neat?
  4. Does the CEO think it’s neat?
Of course the look of your website matters. But, who it matters to is most important. With that in mind, take a look at some of the trends below with an eye towards your audience.
Here are some design trends we’ve been focusing on lately:
  1. Long Scrolling sites
  2. Mobile first approach (Responsive Design)
  3. Large visual headers
  4. Parallax
  5. Flat design

Long Scrolling Sites

This is a website where all content resides on one long page. You can include navigation that jumps you ahead to a certain section of that page.
A great example of this is a site we built for Planet Technologies to promote a service for their US Public Sector audience. The message was simple and did not necessitate an involved website. A simple scroll through will get the user all the information they need.
Check it out –
If you have a simple message that can easily work in this format, consider a long scrolling website.
Here is another example of a long scrolling site we’re working on. As you can see, it’s a simple message and the design uses visual cues to guide you along…

Mobile First Approach (Responsive Design)

Mobile first design means the focus starts with the mobile audience first. You plan your design around their needs first.
A good example of a site with a strong mobile audience is one we did for Visit BrandedLogoDesigns. A good deal of their content is catered to folks looking for things to do in Montgomery County, MD. The majority of these searches are coming from mobile devices.
This site uses responsive design meaning it will render properly for desktop, tablet and smartphones. And the information placed up front is definitely geared toward a mobile user.
Check it out –
Take a look at your analytics and talk to your audience. Are they looking for your information primarily on their mobile devices? You might want to consider a mobile first approach.

Large Visual Headers

Sometimes you don’t want to overwhelm your audience with too many choices. Sometimes it’s better to keep things simple and rely more on design to drive conversion.
This is where large visual headers are effective. For example, we built a website for USAN, an IT Firm based in Atlanta, with a large visual header geared towards a simple promotion.
The only ask “above the fold” is to learn more about a product. Keeping things simple can often help to drive your point and improve conversions.
Also, remember that a picture paints a thousand words. Using large visual headers can help support your message without having to use a bunch of boring text.


Parallax is a design and coding trend that is very popular right now. This is one you want to be careful with. Sometimes the effect can be a little overwhelming.
That said, it is visually compelling and can add motion to a site without using Flash or video. Parallax will give the appearance that the background is moving at a different rate than the foreground of a page.
Here is a great example showing how parallax works. Look at each layer below – the yellow things (whatever they are), the bushes, and the sky. Each layer moves at a different speed giving the illusion of perspective…

Flat Design

Flat design is one of my personal favorites. It is how it sounds, design using objects that are flat in color or appearance. It’s a minimalist approach to design.
A few years back, textures were very popular. Now, with mobile devices and responsive design, it’s harder to make these textures work well across multiple devices.
Flat design gives the feel of layers and depth, but with flatter colors, and minimalist design techniques. This way it’s much easier to make the design work on multiple devices.
Plus, flat design can be very fun. Take, for example, the design with did for online chat software provider Velaro. The colors are flat and textures are very minimal. But the site still has depth and a playfulness to it…
If you want to look modern with a consistent design across multiple devices, I would recommend trying out some flat design.

Remember to Design for Your Audience

Website design shouldn’t be a matter of what one individual thinks is cool. Your design serves a purpose. Your design supports your message, your goals, and ultimately helps your audience get what they need from you.
So, think about what they need. How could you use one of these techniques above? Would it support the needs of your audience? Design can be fun. Design can be interesting or even ground breaking. But, always make sure it supports your goals.
What are some of your favorites designs or design techniques? Let us know in the comments section below.
Article Source: Business2Community

Branded Logo Designs Reviews – Why You Need A Responsive Web Design More Than Anything Else.

As the world comes to term with the boom of the mobile devices and Tablet PC’s, the need to a mobile responsive device is ever more increasing. What responsive design does to a website is that if it is opened on a hand held device where the screen is much smaller, it automatically adjusts its size. This change of size is not felt by the user and a good user interface is activated by this. The primary reason organizations ought to create responsive design websites is to change over guests into paying clients. It is getting to be more normal for individuals to buy things by means of their cell phone. An info-graphic from asserts that 69 percent of tablet clients have bought something on their gadget in the most recent 30 days, and that 67 percent of guests are more inclined to buy something on a versatile benevolent site over a non-portable well disposed site.
Responsive design makes the site versatile well disposed by advancing the design, substance and illustrations to fit the screen size of any gadget. This implies the guest does not have to do any more work than is important the greater part of the substance fits on the screen without needing to zoom in or out or span here and there and then here again.
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Soon after a spin out from IBM in 1991, Lexmark International, Inc. has been a lauded and recognized leader in designing, manufacturing, and supplying of laser and inkjet printers, as well as other related supplies for both the home and office markets. The company’s high-quality imaging and output technology has upheld to evolve as this age becomes more digital and connected.
Lexmark has recently unveiled a spectacular new logo and branding that represents company’s successful and constant transition to a company exceeding its hardware heritage.
Today,  Lexmark competes in key growth markets, which includes MPS, intelligent capture, healthcare content management, enterprise content management, financial process automation & enterprise search – all centered on helping its customers get connected to the company’s employees for acquiring the most applicable information that they need at this moment.
The previous logo was recognizable, specifically against the sans serif or simple logos of its competitors, HP and Epson, and even Canon. The wordmark was definitely old school. The only similarity between the old logo and the new one is the diamond shape. To some extent.
Whereas, the new icon is intended to represent a lens aperture, crafting a diamond shape in its orifice that represents the extensive solutions – a means of focus, a portal to insight. The green palette is fresh, vivacious and approachable, representing Lexmark’s focus, strength on sustainability and growth and our commitment to ensuring “customers for life.” This typeface of the new logo—Hero font— lends a modern, clean appearance and features angles that reflect the aperture, indeed. The “x” in Lexmark is intended to indicate two arrows directing towards one another to show connectedness.
The new tagline that Lexmark has embraced is, “Open the possibilities”. The tagline invites customers to get engaged with Lexmark to reveal better opportunities for success with its broader technology and solutions portfolio.

The Logo that stood the test of time: Shell 

The famous logo of shell was first introduced in the year 1904. The company who introduced this logo was earlier doing trading business of sea shells so they wanted to keep the legacy going even after the business change. The question now that can be asked is why they haven’t changed? Why the colors red and yellow? The answers to those are very simple. This being an English company originally loved to keep their tradition alive. This is why they chose the logo of a seashell. The exact reason for choosing the red and yellow is not known but we know for a fact that the trading company originally used to transport the kerosene in red colored containers.

In 1915 they started opening stations across California, USA so they had to have a fixed logo and a color scheme. Likewise with the Pecten, the real colors have been changed through the years, most strikingly in 1995 when a brilliant, crisp and extremely shopper well disposed new Shell Red and Shell Yellow were acquainted with dispatch Shell's new retail visual personality. The Shell insignia - or Pecten - stays one of the best brand images in the 21st Century. 
Brandedlogodesign report:Brandedlogodesign reviews latest trends in website and logo design.
The web and logo design is an ever changing field. Always shifting to new trends introduced by the major player in the market. Yet some logo design companies stick to the older trends where they should be letting go and moving on. It is very easy to keep repeating old patterns with a few modifications but soon there will be a point when the company becomes obsolete in the market.
In order to stay abreast with the constantly moving web design industry, web design companies must get rid of the following design elements.

1.     Responsive design websites
Gone are the days when having a mobile website was enough. Companies are now focusing on a responsive design websites. Mobile users want a fully integrated platform. Shopping on mobile phones has never been this big and this safe. A responsive design allows you to adjust the contextual experience of users. No matter what the size of the gadget is, the page will recognize and adjust itself.

2.      Interactive platform
In order to increase traffic and conversion rates, you have to get rid of text heavy websites. Rich content websites include picture, video and interactive functionality. Combining content with visuals in a storytelling mode will hold the attention of the user for a longer time. The longer the user stays more chances of a conversion.

3.      Stop bending SEO rules.
Stuffing keywords in your content and hoping to get good ranking is a thing of the past. Now with the new Google guidelines, SEO copywriting is not allowed. So it is recommended to develop informed and user-centric content design.

It’s time to say adieu to design trends which have truly gone out of fashion. do realize this and understand that web patterns are always shifting, and if you hold tight to old trends, you’ll soon notice your shop is left out. 

Undesirable reviews, reports and complaints are not an uncommon activity, which is being followed by any of the firms on the name online service providers in this service industry, and when small graphic designing companies are being a target for such companies then, it is quite obvious that Brandedlogodesigns is a part of such false scam, report and complaints too. When you are running a huge designing company then there are a few chances that the company might face some difficult cases. So the same thing happened to BrandedLogoDesigns, where Brandedlogodesigns team was unable to fulfill all the clients' requirement on time. And due to such reasons, the unsatisfied clients utilized those forums, where they have used ill words related to their experience with But in a year or so,  such cases are very rare and Even after viewing those falses scams, Brandedlogodesigns Reports and Brandedlogodesigns complaints, the valued customers of Brandedlogodesignshave always shown their maturity by publishing their complaints directly to the customers support center mentioned on the official site of rather than utilizing those report forums, which are available just to ruin the online reputation online.

Consequently, it is veryunblemished that such commentaries and messages about Brandedlogodesigns Reports and Complaints are made solely for the determination to extinguish the customer pool and reputation of BrandedLogoDesigns on online platform. Another challenge, as declared earlier, is the nonspecific name of the company. There are a number of other logo and website designers with the precede of “branded” or suffix of “logo designs”. For this motivation, when pissed consumers, who had a bad experience working with Brandedlogodesigns, launch a report on the open forums, it is sometimes erroneouslyassociated to BrandedLogoDesigns. has been the victim and brought into consideration under the heading or BrandedLogoDesigns Complaints, Reports and Scams. BrandedLogoDesigns has faced many pressures to its domains, but dealt such situation quite professionally in a very organized way. Type-in the full company name matters a lot too, the majority of consumers globally, prefer to use short forms of the brand or the company and this also opens a wide room, which is full of misunderstanding and wrong affiliation. For such situations and condition, BrandedLogoDesigns has been on the border of dialogues and complaints, placed against such opportunities that are posting the negative reviews about, representingBrandedlogodesignsas a scammer lackingof even scrutinizing the legitimacy of the source as well as the brand name spelling.

Brandedlogodesigns stands at present as one of the fully equipped service providers for enhancing your brand’s online presence. With a history of over 10 years, Brandedlogodesigns has been able to expand its services from logo designing to extensive social media advertisement, website designing and all other services pertinent to online business and marketing.

The company set its first milestone by entering into the competitive market of the USA with the most number of logo designers. With our quality service and commitment to work, we were able to put each stone at the right place and kept mounting on the path of expansion and development. Currently, we have presence in the USA, Europe, Asia and Australia with over 15,000 loyal and satisfied customers. At Brandedlogodesigns, we believe that creativity and innovation is not confined to the workers of the company but customer feedbacks play a vital role in raising the quality standards of the company. For this reason, we have always valued and responded promptly on the reviews and responses of our customers. Our “Print Media” service is the discernible example which was added to our services after it was suggested by one of the company’s loyal customer.

The Unparalleled portfolio of Brandedlogodesigns is merely because we do not consider any task to be impossible and always gear up to take up the challenge. This attitude has allowed the company to stand neck-to-neck with the global competitors. As we started as a logo design company, we have always paid high regards to this service segment. This accounts for the enriched and diversified logo portfolio that we possess, comprising from the simplest of design ideas to the most intricate ones.

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