The Logo that stood the test of time: Shell 

The famous logo of shell was first introduced in the year 1904. The company who introduced this logo was earlier doing trading business of sea shells so they wanted to keep the legacy going even after the business change. The question now that can be asked is why they haven’t changed? Why the colors red and yellow? The answers to those are very simple. This being an English company originally loved to keep their tradition alive. This is why they chose the logo of a seashell. The exact reason for choosing the red and yellow is not known but we know for a fact that the trading company originally used to transport the kerosene in red colored containers.

In 1915 they started opening stations across California, USA so they had to have a fixed logo and a color scheme. Likewise with the Pecten, the real colors have been changed through the years, most strikingly in 1995 when a brilliant, crisp and extremely shopper well disposed new Shell Red and Shell Yellow were acquainted with dispatch Shell's new retail visual personality. The Shell insignia - or Pecten - stays one of the best brand images in the 21st Century.